The Unreasonable Engine · Hospitality at the speed of AI
The 20 highest-impact conversations from this batch of 281, across all stores, scored 82 to 88. Every card gives you ways to act, at several budgets, so you can pick what fits.
Option 1 Greeting card, the note is written and ready to send Option 2 Small idea, about $25 to $30 Option 3 Big idea, about $100 to $200 Option 4 Big idea, $500 and up
The Unreasonable EngineHospitality at the speed of AI
88Act this week
Dan Bach
Cincinnati · Rep: Brian Harpring
Dan Bach is a widower - his wife Judy Bach passed away in December 2021, shortly after they moved from Chicago to Liberty Township in February She never got to see the glass front door she always wanted.…
Option 1 · Greeting cardCard + stamp
“Dan, thank you for sharing Judy's story with us. We hope that one day soon, the light coming through a new front door will feel like a little piece of her dream coming true.”
Option 2 · Small idea$25-$30
Send Dan a handwritten card signed by the sales rep and the RBA team.
Option 3 · Big idea$100-$200
Given Dan's rich history with Rand McNally and maps, a thoughtful vintage-style map of the Lexington/Versailles Kentucky area (where he lived for 10 years) or a framed reproduction of a classic Rand McNally road atlas page could be sent as a gift.
Option 4 · Big idea$500+
Commission a custom piece of art - a watercolor or illustrated print of Dan's home at 5070 Pedigree Court with a beautiful glass front door (designed to look like the door they discussed), bathed in warm light, with a small dedication inscription at the bottom reading 'For Judy - may the light always find its way in.' Frame it beautifully and have it deliver…
The Unreasonable EngineHospitality at the speed of AI
88Act this week
Brenda Breen
Indianapolis · Rep: Tanner Simpson
Tom is a 100% service-connected Marine Corps veteran - this is a significant personal detail that deserves recognition and honor.…
Option 1 · Greeting cardCard + stamp
Send a handwritten card signed by Tanner and the RBA team addressed to both Brenda and Tom, thanking Tom specifically for his Marine Corps service and acknowledging how much they've been through this year.
Option 2 · Small idea$25-$30
Include a small gift card to a local Italian restaurant or grocery store (referencing the homemade fettuccine they love making for their grandsons) with a note that says something like: 'You've been taking care of everyone else - Bruno, Mars, and all 7 grandsons.
Option 3 · Big idea$100-$200
Coordinate a 'Welcome Back to Living' surprise for the Breens timed around their window installation day. Commission a local artist to create a custom illustrated portrait of Bruno and Mars (the rescue cats) with their names and a small Marine Corps emblem for Tom worked into the design - framed and ready to hang in their newly brightened living room.…
The Unreasonable EngineHospitality at the speed of AI
88Act this week
Teresa Williams
Indianapolis · Rep: Bray McClain
Teresa E. Williams is a nearly 80-year-old woman living in Kokomo, Indiana. Key personal details: She has a dream of flying to Maine (specifically Bar Harbor) just to eat lobster - she said she'd 'fly out there for just one day or two days and eat two days of lobster and get sick.' The sales rep is from Maine.…
Option 1 · Greeting cardCard + stamp
“Saving your spot at Bar Harbor - hope to see you there someday. Your windows will be ready when you are. - Brandon from Renewal by Andersen.”
Option 2 · Small idea$25-$30
Send Teresa a handwritten postcard from Maine (Brandon could have family/friends send one) with a note: 'Saving your spot at Bar Harbor - hope to see you there someday.
Option 3 · Big idea$100-$200
Coordinate with a premium Maine seafood company (such as Trenton Bridge Lobster Pound in Bar Harbor) to overnight ship live Maine lobsters directly to Teresa's home with a full lobster bib, crackers, drawn butter, and a handwritten note from Brandon: 'You said you'd fly to Maine just for two days of lobster.…
The Unreasonable EngineHospitality at the speed of AI
88Act this week
Angela Medina
Long Island · Rep: John Beckford
The customer is a deputy commissioner with the state government, has been in public service for over 30 years, and works closely with the governor's office. She is a grandmother who loves spoiling her grandchildren ('that's all I do, spoil them'). She is a law enforcement family (mentioned for safety/privacy reasons).…
Option 1 · Greeting cardCard + stamp
Send a handwritten birthday card to her home — since the team learned it was her birthday during the visit — signed personally by the sales rep, with a warm note acknowledging her 30+ years of public …
Option 2 · Small idea$25-$30
Include a small box of gourmet chocolates or a gift card to a local bakery so she can treat herself or her grandchildren.
Option 3 · Big idea$100-$200
Coordinate with the local Renewal by Andersen office to have a beautiful custom door-themed gift basket delivered to her home on her birthday — filled with items that reflect what she loves: treats for her grandchildren, a bottle of champagne or sparkling cider to celebrate her milestone birthday, a personalized note from the entire team honoring her 30+ yea…
The Unreasonable EngineHospitality at the speed of AI
85Act this week
Brent Brisben
Cincinnati · Rep: Andrea O’Campo
Kidney Donation for Dad: Brent is in the process of donating a kidney to his father. This is an incredibly selfless act and a major life event. He mentioned he's waiting on more tests and expects surgery around September/October, after which he plans to recuperate in Stuart, Florida (near Jupiter/Palm Beach) for the winter.…
Option 1 · Greeting cardCard + stamp
Send a handwritten card from Andy and the RBA team to Brent's home, addressed to both Brent and 'Escudo,' acknowledging what an extraordinary thing Brent is doing by donating a kidney to his father.
Option 2 · Small idea$25-$30
Include a small premium dog treat or a Rhodesian Ridgeback-themed item for Escudo.
Option 3 · Big idea$100-$200
Escudo-themed surprise: Send a small, high-quality gift related to Escudo — perhaps a custom dog portrait, a Rhodesian Ridgeback-themed item, or a premium dog treat package addressed to 'Escudo' at the home address.
Option 4 · Big idea$500+
Coordinate with a local Stuart, Florida florist or gift service to deliver a curated 'recovery welcome basket' to Brent's Florida address timed to arrive shortly after his kidney donation surgery.…
The Unreasonable EngineHospitality at the speed of AI
85Act this week
this customer
New Jersey · Rep: James Vander Valk
The customer has shared several meaningful personal details: She is a new homeowner who just moved in about a month ago - this is her 'forever home' after 9 years of searching. She grew up as an Air Force kid and served in the Air Force herself, moving around her whole life (approximately 30 homes).…
Option 1 · Greeting cardCard + stamp
“Welcome to your forever home. After a lifetime of service and 30 moves, you deserve every moment of this one. Thank you for letting us be part of it.”
Option 2 · Small idea$25-$30
Include a small packet of wildflower seeds she can plant in her new yard - a symbol of putting down roots.
Option 3 · Big idea$100-$200
RBA could send a personalized housewarming gift that acknowledges her journey - perhaps a beautiful custom 'Home' sign or a framed piece of art with a note that says something like: 'After 30 homes and a lifetime of service, welcome to your forever home.
Option 4 · Big idea$500+
Commission a custom piece of wall art - a beautiful watercolor or print of her new home's exterior - delivered to her door before the window install with a note: 'After 30 homes and a lifetime of serving our country, this one is yours forever.…
The Unreasonable EngineHospitality at the speed of AI
85Act this week
Veronica Rieusicart
Long Island · Rep: Paul Guetter
Veronica recently lost her father, whose home she now lives in (original owners for 50+ years). She has deep family roots in the house - Sunday dinners with meatballs, family traditions, grandkids and great-grandkids. She has 8 grandchildren, two sons named Mateo and Elias. Her kids are Mary (34) and Matthew (28).…
Option 1 · Greeting cardCard + stamp
“It was an honor to be part of preserving your family home. Your father's legacy lives on in every Sunday dinner and every grandchild who runs through that back door. We can't wait for you to enjoy your beautiful new door this summer with the grandkids.”
Option 2 · Small idea$25-$30
Include a small packet of Italian meatball seasoning or a Judy Garland movie card/bookmark as a nod to the stories she shared.
Option 3 · Big idea$100-$200
On installation day, coordinate with the install team to leave behind a framed custom print on the wall near the new door that reads something like: 'This home has been filled with love for over 50 years' - styled beautifully.…
Option 4 · Big idea$500+
A framed vintage Judy Garland movie poster to honor the bond she shared with her late father.
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Linda Roemer
New Jersey · Rep: Mike Lepore
The customer (Linda) is a nurse at Monmouth Medical working 12-hour shifts Wednesday-Thursday-Friday. She mentioned having recent doctor's appointments and said 'we're getting there' when asked if everything was okay - suggesting she or someone close may be dealing with a health issue.…
Option 1 · Greeting cardCard + stamp
“We heard you miss these - enjoy a little taste of home. Thank you for welcoming us into your home of 33 years.”
Option 2 · Small idea$25-$30
Source authentic Polish bakery rolls from a Bayonne or Jersey City bakery (like Pride Bakery or a similar establishment) and have them hand-delivered to Linda and Ricky with a handwritten note.
Option 3 · Big idea$100-$200
Since Linda misses the Polish bakery rolls from Bayonne (Pride Bakery / DiFilippo's) and can't easily find them locally, RBA could source authentic Polish rolls or baked goods from a Bayonne or Jersey City bakery and have them delivered or hand-delivered to Linda and Ricky as a thank-you after the appointment or after…
Option 4 · Big idea$500+
Arrange a surprise 'Shore Day' experience for Linda, Ricky, and their daughter after the window installation is complete.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Randle Frazer
Nashville · Rep: Christopher Dunn
Jeanette and Randy Frazier are 83 years old and celebrating their 50th wedding anniversary in March. They are planning a final anniversary brunch at their home (692 Lakeview Circle, Mount Juliet, TN — the same home where they've hosted a Christmas brunch for 20-25 years.…
Option 1 · Greeting cardCard + stamp
Send Jeanette and Randy a handwritten card from Christopher (the sales rep) in early March, congratulating them on their upcoming 50th wedding anniversary and wishing their final anniversary brunch at…
Option 2 · Small idea$25-$30
Include a small packet of hummingbird-attracting wildflower seeds as a thoughtful, inexpensive touch tied to a real moment shared during the visit.
Option 3 · Big idea$100-$200
Installation Day Experience: On installation day, have the crew bring a small 'housewarming' touch — perhaps a potted hummingbird-attracting plant (like salvia or bee balm) as a gift, acknowledging their love of hummingbirds visible from the new door.
Option 4 · Big idea$500+
For their 50th wedding anniversary brunch in March, RBA coordinates a surprise delivery to 692 Lakeview Circle on the morning of the brunch: a beautiful arrangement of flowers, a custom-engraved keepsake (e.g., a crystal or wooden plaque reading 'Frazier Home — Est.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Karen Rodgers
Indianapolis · Rep: Kyle Spence
George (87 years old) is a Vietnam veteran (Air Force) who suffers from Agent Orange-related cancer and receives VA compensation. He was mowing the lawn despite being on oxygen - he's a tough, independent spirit. Karen recently broke her ankle in April and also has an artificial knee - she's recovering and still managing the household.…
Option 1 · Greeting cardCard + stamp
“We heard you run a tight ship on mail delivery - keep up the great work. We'll see you at installation day!”
Option 2 · Small idea$25-$30
Send a small gift package to Morgan the dog - a bag of premium dog treats or a fun toy addressed directly to 'Morgan Rogers, Chief Mail Inspector, 316 N.
Option 3 · Big idea$100-$200
Send a get-well card or flowers to Karen's sister at the Marion rehab center (they mentioned the facility).
Option 4 · Big idea$500+
Coordinate with the son in Melbourne, Florida (who resembles the sales rep) to send a surprise video message or arrange a video call during or just after installation day, where the whole family - including grandkids - holds up a sign welcoming the new doors.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Michael Troyer
South Bend · Rep: Brian Frankie
The customer (Mike Troyer) has several personal details worth noting: He's a BMW enthusiast - currently owns a 2016 BMW X6 M Sport, has owned multiple BMWs over the years, and is very passionate about them.…
Option 1 · Greeting cardCard + stamp
“Mike - you mentioned you're back into collecting and going after generational players. Thought this one belonged with a fellow collector who knows the value of investing in the best. Looking forward to helping you invest in your home too. - Brian.”
Option 2 · Small idea$25-$30
Send Mike a PSA-graded Shohei Ohtani baseball card (even a lower-grade affordable one) with a handwritten note.
Option 3 · Big idea$100-$200
Arrange for a professional architectural rendering company to create a stunning photorealistic 3D visualization of Mike's entire home exterior - complete with the dark-stained multi-tone brick he described, black Andersen windows and doors, updated gutters, and new garage door - essentially the full vision he and Rachel have been dreaming about but haven't b…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Reginald Best
New Jersey · Rep: Letty Arellano
Reginald and Renee just celebrated their 40th dating anniversary (first date was this month, 40 years ago) and have been officially married 36 years - a major milestone worth acknowledging.…
Option 1 · Greeting cardCard + stamp
“It was such a joy to meet you both. Wishing you a beautiful 40th anniversary of your first date - and a stunning new door to welcome the next 40 years together.”
Option 2 · Small idea$25-$30
Include a small box of chocolates or a gift card to a local restaurant for a date night.
Option 3 · Big idea$100-$200
Arthritis Comfort Package: Since Reginald mentioned his arthritis pain was severe during the visit, send a small wellness gift basket with anti-inflammatory teas, turmeric supplements, or a warming hand wrap - referencing the conversation about turmeric and ginger being helpful.
Option 4 · Big idea$500+
Coordinate a 'Grand Reveal' experience on installation day that ties together everything learned about this family: arrange for a professional photographer to capture the moment Reginald and Renee open their brand-new cranberry door for the first time together.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Trudy Wardle
Indianapolis · Rep: Kris Woodward
The Wardle family has a son (Nick) living with them who has stage 4 colon cancer - this is a deeply personal and difficult situation the family is navigating. Chuck and Trudy are celebrating their 51st wedding anniversary on July 25th - just days away from the appointment.…
Option 1 · Greeting cardCard + stamp
Send a handwritten anniversary card to Chuck and Trudy acknowledging their 51st wedding anniversary on July 25th, signed personally by the sales rep Chris and the RBA team.
Option 2 · Small idea$25-$30
Include a small note referencing their Purdue love story and wishing them many more years together.
Option 3 · Big idea$100-$200
Coordinate with a local Terre Haute or Vigo County bakery to have a beautiful anniversary cake (perhaps peach-flavored, since that's Trudy's favorite color/flavor) delivered to the Wardle farm on July 25th for their 51st wedding anniversary, along with a bouquet of flowers and a framed card that reads: 'To Chuck and Trudy - 51 years, one farm, 18 grandchildr…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Kevin Rainone
Long Island · Rep: Peter Nantista
The couple just received devastating news - the husband's cousin was found deceased in his apartment (discovered due to odor, medical examiner called them as next of kin). They are managing funeral arrangements mid-appointment. This is a very raw, emotional moment.…
Option 1 · Greeting cardCard + stamp
Send a handwritten sympathy card signed personally by the sales rep (Eric) and a note from the RBA team, referencing the cousin by name and acknowledging how gracious the couple was in keeping the app…
Option 2 · Small idea$25-$30
Include a small gift card to a local restaurant they might enjoy for a quiet dinner together once the funeral arrangements are behind them.
Option 3 · Big idea$100-$200
Commission a custom piece of sheet music or a framed art print of a classic song the husband loves (e.g., a Beatles or Rolling Stones song rendered in beautiful calligraphy or illustration) with a handwritten note: 'To a man who saved a piano from a dumpster and gave music to generations of students - thank you for welcoming us into your home during one of t…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Denise Casey
Toronto · Rep: Ricky Oats
Denise Casey is a customer who lives in a condominium community and is having 5 windows replaced (1 back living room + 4 front windows including a half-round). Key personal details: Her father was a celebrated athlete - he won a gold medal at the 1928 St.…
Option 1 · Greeting cardCard + stamp
“Denise, it was truly an honor to see your father's legacy today. A gold medal at St. Moritz - what an incredible man. Thank you for sharing that with me.”
Option 2 · Small idea$25-$30
Send Denise a handwritten card after the appointment that acknowledges her father's 1928 Olympic gold medal with the University of Toronto Grads - something like: 'Denise, it was truly an honor to see your father's legacy today.
Option 3 · Big idea$100-$200
Finally, given her pride in her father's hockey legacy and the sales rep's shared love of hockey (he coaches his son), a small framed print or card referencing the 1928 St.
Option 4 · Big idea$500+
Commission a custom, high-quality archival print or framed art piece celebrating the 1928 University of Toronto Grads Olympic hockey team - ideally sourced from historical archives - and have it delivered to Denise on the day of her window installation with a note: 'In honor of your father and his gold medal legacy - may these new windows let in the light wo…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Lin Coner
Indianapolis · Rep: Jackson Dollar
Lynn is a widower who lost his wife Betty about a year ago (June 18th anniversary). They were married 60 years. Betty was the interior decorator of the home - she designed everything, loved the house deeply, and had a great eye for design.…
Option 1 · Greeting cardCard + stamp
“Lynn, thank you for welcoming us into the home you built for Betty. Her eye for beauty is evident everywhere. We are honored to be part of its story.”
Option 2 · Small idea$25-$30
Send Lynn a handwritten card addressed to him personally, referencing Betty by name and acknowledging the beauty of the home she decorated.
Option 3 · Big idea$100-$200
We will treat this project with the same care and pride you both put into building it.' This personal acknowledgment of Betty would be deeply meaningful.
Option 4 · Big idea$500+
Commission a custom framed art piece - perhaps a watercolor or architectural rendering of Lynn's home as it looks today, beautifully illustrated - with a small engraved plaque that reads something like: 'Built with love, for Betty.' Have it delivered before the installation day so it is waiting for Lynn when the crew arrives.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Steven Glassman
New Jersey · Rep: Talles Cypreste
The family has 4 daughters, 9 grandchildren, and the home has been the family hub for 40+ years with a pool in the backyard used for barbecues and family gatherings.…
Option 1 · Greeting cardCard + stamp
Send Madeline a handwritten congratulations card acknowledging her 6-week volunteer trip to Thailand and Laos teaching English to children, and her impressive 6-mile walk/bike home that day - include …
Option 2 · Small idea$25-$30
include a Dunkin' gift card since she stopped there on her journey.
Option 3 · Big idea$100-$200
Since the family is the hub for 4 daughters and 9 grandchildren with a pool and barbecues, consider sending a personalized family gift - perhaps a custom engraved item or a gift basket themed around family gatherings.
Option 4 · Big idea$500+
Arrange for a professional before-and-after photo shoot of the home once the black windows are installed, and commission a large canvas print of the finished home to be gifted to Stephen and Ellen - framed and delivered with a personalized note celebrating their 40+ years in the home and the legacy they've built for their 4 daughters and 9 grandchildren.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Billey Hensley
Cincinnati · Rep: Justin Long
Billy Hensley is a 92-year-old widow living alone on Social Security. Her husband was a Baptist preacher who pastored multiple churches in Cincinnati and the area, and passed away 26 years ago. Her son passed away on September 25th (recent loss).…
Option 1 · Greeting cardCard + stamp
Send Billy a handwritten card from the sales rep and his family with a warm, personal note referencing their shared faith, a prayer for Angela's healing and her son's memory, and a Bible verse.
Option 2 · Small idea$25-$30
Include a printed copy of the David Jeremiah book offer information (or order it on her behalf as a gift) since she mentioned she can't easily navigate the internet.
Option 3 · Big idea$100-$200
3) Order and send Billy the David Jeremiah book she mentioned (it was advertised as free) on her behalf so she doesn't have to navigate the internet.
Option 4 · Big idea$500+
Coordinate with Fort Mitchell Baptist Church to organize a 'care visit' for Billy - arrange for church members to visit her at home for a small fellowship gathering since she cannot get to church due to mobility issues.…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Dana Shekkle
Georgia · Rep: Zachary King
The customer recently lost her husband in 2021 due to COVID-19 side effects (he had a heart condition with a defibrillator). She lives alone in a large home she has owned for 33 years.…
Option 1 · Greeting cardCard + stamp
Send a handwritten birthday card to the customer (her birthday was last Friday and she spent it alone) along with a small gift card to a local restaurant or food delivery service like Uber Eats, ackno…
Option 2 · Small idea$25-$30
along with a small gift card to a local restaurant or food delivery service like Uber Eats, acknowledging that she was hungry and without AC during the appointment.
Option 3 · Big idea$100-$200
Include a small gift card to a local restaurant so she can treat herself to a meal without cooking in the heat.
Option 4 · Big idea$500+
Coordinate with her son (who she mentioned wanting to call to help with finances) to surprise her with a fully paid meal delivery from her favorite restaurant on the day her windows are installed - set up a comfortable, cool waiting area in her basement (where she said it's cooler) with cold drinks, snacks, and a personalized 'Project 26' card signed by the…
The Unreasonable EngineHospitality at the speed of AI
82Act this week
Mike & Bridgette Wakefield
Nashville · Rep: Skye Jones
June the Dog - The customer's golden retriever mix named 'June' (named after June Carter because her late black lab companion was named 'Cash') is clearly their beloved family member. The dog is 8 years old, very protective, lets Bridgette brush her teeth twice a week, and they treat her like a child.…
Option 1 · Greeting cardCard + stamp
“June Carter' saying something like: 'Heard you're a pro at letting Mom brush your teeth - here's something to keep that beautiful smile going. See you in 12 weeks! - Sky & the RBA Team.”
Option 2 · Small idea$25-$30
Send a premium dog dental kit (enzymatic dog toothpaste and a quality toothbrush set) with a handwritten note addressed to 'June Carter' saying something like: 'Heard you're a pro at letting Mom brush your teeth - here's something to keep that beautiful smile going. See you in 12 weeks!…
Option 3 · Big idea$100-$200
Send a small gift basket with dog treats or a premium dog dental chew (since Bridgette brushes June's teeth twice a week and cares deeply about her dental health) along with a note that says something like 'For June - because good dental hygiene runs in the family.' 3.
Option 4 · Big idea$500+
Arrange for a professional pet photographer to come to the home on installation day as a surprise 'thank you for being a loyal customer' gift. The photographer would spend 30-45 minutes capturing beautiful portraits of June (and the family with June) in their home and garden - Bridgette's two great loves together.…